1.1 Introduction

This Privacy Policy explains how Morecambe Bay Pottery (*"we", "us", or "our") collects, uses, and protects your personal information when you use our website www.morecambebaypottery.com ("the Website") [*'Morecambe Bay Pottery' is operated by Caroline (AKA Abi) Alston, home potter and artist. She is a sole trader registered in the United Kingdom. Business Address: Halton Mill, Mill Lane, Halton, Lancaster, LA2 6ND]. 

We are committed to ensuring your privacy.

1.2 Information We Collect

We may collect the following types of personal information:

• Name.
• Contact information including email address and phone number.
• Demographic information such as postcode, preferences, and interests.
• Other information relevant to customer surveys and/or offers.
• Technical information, including IP address, browser type and version, time zone setting, operating system, and platform.
• Information about your visits to and use of the Website.

1.3 How We Use Your Information

We use your personal information for the following purposes:

• To provide and improve our services.
• To personalise your experience on our Website.
• To process transactions.
• To send periodic emails regarding our products or services.
• To respond to your inquiries, questions, and/or other requests.
• To maintain and improve our Website.
• To conduct market research and analysis.

The legal bases for processing your data include:

• Consent: Where you have given clear consent for us to process your personal data for a specific purpose.
• Contract: Where processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
• Legal Obligation: Where processing is necessary for compliance with a legal obligation.
• Legitimate Interests: Where processing is necessary for our legitimate interests or the legitimate interests of a third party, except where such interests are overridden by your interests or fundamental rights and freedoms.

1.4 Data Retention

We will retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process the data, and whether we can achieve those purposes through other means.

1.5 Data Security

We are committed to ensuring that your information is secure. We have implemented suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online to prevent unauthorised access or disclosure.

1.6 Sharing Your Information

We do not sell, trade, or rent your personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates, and advertisers.

1.7 Your Rights

Under the UK GDPR, you have the following rights:

• The right to be informed about our collection and use of your personal data.
• The right of access to your personal data.
• The right to rectification if any of your data is inaccurate or incomplete.
• The right to erasure (to be forgotten).
• The right to restrict processing of your personal data.
• The right to data portability.
• The right to object to our use of your personal data.
• Rights related to automated decision-making and profiling.

To exercise any of these rights, please contact us using the details provided in section 1.10.

1.8 Third-Party Links

Our Website may contain links to other websites. This Privacy Policy applies only to our Website, so if you click on a link to another website, you should read their privacy policy.

1.9 Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "last modified" date at the bottom of this page. You are advised to review this Privacy Policy periodically for any changes.

1.10 Contact Information

If you have any questions or issues about this Privacy Policy or data practices, please contact us at: 

Postal Address: Morecambe Bay Pottery. Halton Mill, Mill Lane, Halton, Lancaster. LA2 6ND. 

Phone: 01524 938 725 Email: help [at] morecambebaypottery.com

Last modified: 1 JULY 2025